Website Analysis + Redesign
Objective
- Analyze the user experience associated with the YALE SCHOOL OF ART and propose design changes. (The original assignment had three website options.)
- Analyze the user experience associated with the YALE SCHOOL OF ART and propose design changes. (The original assignment had three website options.)
Learning Outcomes
- Synthesize knowledge of user experience to evaluate a web experience.
- Evaluate the emotional content of existing web experiences.
- Design low-fidelity and high-fidelity wireframes.
- Synthesize knowledge of user experience to evaluate a web experience.
- Evaluate the emotional content of existing web experiences.
- Design low-fidelity and high-fidelity wireframes.
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/faff5a3a-679f-4ae7-b056-f0e673defc9b_rw_3840.png?h=b9becfe8eff9ba1ed9f52ca081365dd3)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/a4312a72-d4b9-43ab-8d69-7e98f3b8b983_rw_3840.png?h=ec7b6248807859794e8d4fd8630e79b5)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/82ec06d8-6752-4b54-a210-dde0d658549e_rw_3840.png?h=72f00317bb0a19ed9516bb80f467536a)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/155da9cc-e646-4b57-b643-f21c868ed575_rw_3840.png?h=e8568899054757a13f36a2ec171aae47)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/edf2ffdc-a049-4036-9ccd-745d713d091e_rw_3840.png?h=cce263137086940d21a0f163b1d78841)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/962d1c1b-9f3a-4dc8-82c0-6475a9844100_rw_3840.png?h=1b0f58bf1a7b3c89ffbd826560da8fb0)
Low-Fidelity Wireframes
Physical Sketches
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/c79f0ee3-286e-4388-b02f-d91d7cb83cd9_rw_3840.png?h=fe1057dca62acfb5a27b35759bd81b8c)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/71e35331-fe6d-404a-8ddc-9a6c461af3be_rw_3840.png?h=bdcf2cc829c66ca03f8f21ba3cbbf179)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/e98b94dd-fc0b-4fca-98ac-74e87242dbe7_rw_3840.png?h=f17eb430aa08060f1c9ef51310f1eaa3)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/244dcfd6-c79a-46a5-9574-62e0aeeca6ca_rw_3840.png?h=8344096c8e703423c863280052eb5844)
Digital Sketches
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/ee4b4b2e-acc3-4334-a94e-2b50178d93fb_rw_3840.png?h=06de06840f58c2ebf32943fb8e45ba3d)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/f8c4d2c9-9a96-48ad-bf3e-2944f1a096ac_rw_3840.png?h=c86cb04b2ccbb3a6dd8a51cd8944cc52)
_____________________________________________________
Pitching a Prototype
Objective
- Design and pitch a proof of concept or prototype for a travel agency that markets its services to college students.
- Design and pitch a proof of concept or prototype for a travel agency that markets its services to college students.
Overview
- “Badass Guides” is a leading publisher of travel guides aimed at college students who travel in their senior year and after graduating. Imagine they are launching a new travel service for their website and mobile content. Travelers can use the guides to get information about a destination and then book it directly with “Badass Guides” travel. The service must be aimed at young travelers.
- “Badass Guides” is a leading publisher of travel guides aimed at college students who travel in their senior year and after graduating. Imagine they are launching a new travel service for their website and mobile content. Travelers can use the guides to get information about a destination and then book it directly with “Badass Guides” travel. The service must be aimed at young travelers.
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/b2b0d2b9-3b4e-42da-b1af-479168413815_rw_3840.png?h=db4144e7a7c1d5585fdf42633f3ed29e)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/9bd7dd1f-e034-465f-a970-cb5b64cb471d_rw_3840.png?h=15ba73226aa3540fcb37675382daccae)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/6e0b41fb-57ce-4a41-b0d2-405d0f98f570_rw_3840.png?h=d1118689a3ba57418626c384700371e7)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/0a9b9218-83a1-46b6-bbe7-a8bd45a9a471_rw_3840.png?h=44ba12a5f5cea700390ad72a4aaf4590)
Possible Points for Redesigning
- collective information of ticket, rooms, etc
- summaries generated from user datas
- specially redesigned reviews
- comments on certain categories such as weather, transportation, food, etc.
- user generated contents
- let students decide what could be on the website
- scheduling function
- Anyway to better present information students need with student offers?
- summaries generated from user datas
- specially redesigned reviews
- comments on certain categories such as weather, transportation, food, etc.
- user generated contents
- let students decide what could be on the website
- scheduling function
- Anyway to better present information students need with student offers?
Moodboard
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/1d255d96-4153-4b63-8307-046083a6cf8b_rw_3840.png?h=8d9a8e401cfb70545e87cb2223033acf)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/bfa3b35d-c6f3-4b2e-b1a8-f0a11414d610_rw_3840.png?h=a7b09519afda1195e8dd7d9e6ab88c4c)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/ac047a1c-1bf4-45a9-a335-05f412516862_rw_3840.png?h=aca1252dfe36fbe59944943a9e30a87b)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/6723417a-65f4-4846-8be6-2fcea1bbf80a_rw_3840.png?h=80be74089ab8bfe7e5b86453920bb4f7)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/707cbb6d-9d97-4fed-a1b4-697c33f95568_rw_3840.png?h=177615b5dcc7b73a6cb5429a7a51ecaf)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/6226dad9-44b2-46cc-8c09-3e984b681d8e_rw_3840.png?h=4e16636358cc59fe0b1c914bac0dfb9f)
![](https://cdn.myportfolio.com/2dadc82b-4358-4c7c-9b93-22fae2f271af/ea7d4130-c24f-40c6-9267-6ea8386a5bc0_rw_3840.png?h=a5ceb96ae7033badeff9dc591976e90e)